Behind the Scenes in Ben & Jerry's Marketing Department
Marketing Guy #2: Yet it has none of the characteristics of a milkshake! It's not frozen, nor is it made with ice cream! Brilliant!
Marketing Guy #1: Now, how can we get this product out to the public?
Marketing Guy #2: I know! Let's deface an historic building in New York City with huge, tacky banners!
Marketing Guy #1: And give away tiny samples of these crappy milkshakes!
Marketing Guy #2: Yeah! And put shills out on the street to hawk our product!
Marketing Guy #3: Um, guys, I don't think this is what Ben and Jerry had in mind.
Marketing Guy #1: Hey, who let that hippie in here?